Young Berc is the mascot of his own book for children, especially for children aged 5-10. In his book, he and his talking cat Chunky set off on their daily adventure seeking rich treasure. Like so many other families, the economy has his parents feeling the struggle to survive. He feels the need to take on a responsibility that isn't his...to find treasure to help his parents. Little did he know, a surprise awaited for him.

Young Berc learns to listen to his inner voice and to believe in himself . With Chunky by his side, they carry a message for all children to believe in themselves, to believe in the rich treasure that lies within each of them, their Inner Voice.